A newly bought product makes me feel alive and aware that I exist. However, new products also make me want to abandon the constant development of it. Renewal, over and over again. We seem to desire the next level of better, fresher, and faster but don’t like to take care of what we already own. Touching a red-hot product will quickly make me feel like it’s quasi-owner. But when I walk away, I feel the aversion of loss. On the other hand, I imagine what I would become with the product. Assuming I will upgrade my life but ending up buying more at an even faster pace. The tolerance to ecstasy will increase.