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Untitled (store sign)

So Empty Need A Centerpiece / Like A Mirror Clear To See

Pop culture can reflect presentation to presentation and celebrate this vacuum with us. Who is the product, and how is attention sold in this tournament of popular opinion?
This store sign blurs the boundaries between viewer and product by showcasing layers of desire, self-reflection, audience, and belief. Taking the store and its products out of the occasion, the work questions the uncharted territory of world-building by mixing promotional and sacred elements to create weight for both audience and performer alike. 

acrylic, metal nut and bolds, stainless steel - 48 x 37 x 18 cm - 2023

COPYRIGHT © 2026, MATHIJS HUNFELD. ALL RIGHTS RESERVED

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